Air Jordan 3 Retro ‘Seoul 2.0’

The Air Jordan 3 Retro ‘Seoul 2.0’ pays homage to South Korea’s cultural heritage and the 1988 Seoul Olympics, blending classic design elements with modern enhancements.

The sneaker features a white tumbled leather upper complemented by distressed elephant print overlays in shades of grey. Red and blue accents on the collar reflect the South Korean flag, which is also embroidered on the tongue. Aged yellow midsoles and a solid grey outsole add a vintage aesthetic. Additional updates include white eyelets replacing the original black, and a quilted blue collar inspired by traditional Korean garments. While it’s unconfirmed whether the original Korean script behind the tongue returns, the ‘Seoul 2.0’ maintains its cultural significance.